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Web Analytics is a technique for maximising the business potential of a website through the measurement and analysis of its visitor behaviour. It provides hard figures on which to base decisions and develop intelligent strategies. It also delivers the ability to precisely measure the effectiveness of any initiatives, rapidly proving what works and what doesn't, thus Web Analytics provides valuable information that can have a dramatic impact on the profitability of your website.

Through the use of Web Analytics, we can now approach the web from an objective, systematic perspective, no more operating in the dark, hoping that this or that strategy will work, but never being able to prove the effectiveness of one way or another. We can now develop from a 'trial and error' situation to a 'trial, measure, and improve' situation.

Web Analytics delivers a unique insight into what your customers are really interested in by providing a deep understanding of the interaction between web visitor actions and website structure and content. Web Analytics provides information you can act on in confidence.

The benefits that Web Analytics has to offer apply just as much to small businesses as they do to medium or large businesses, unless you regularly analyse what visitors are accessing on your website, you could be easily wasting time and money on inappropriate content that does not work.

The key to increase sales from your website is to increase your Visitor to Customer Conversion Rate. This is simply the number of visitors who log onto your website within a given period of time, divided by the number of those visitors who take action there, such as make an order or complete some form of registration.

A well known way to convert visitors into customers is to catch their attention on the first page, make them interested in what you have to offer, just like a shop window will attempt to grab the attention of passers by and encourage them to enter. Our Web Analytics solution can tell you where visitors are landing on your website, and whether or not those landing pages are effectively capturing their interest or not, by showing you how many visitors are staying, and for how long, and how deep they are looking into your website. This gives you the information you need to make measured changes to increase the effectiveness of your landing pages. This information can also show you if there are any particular areas of your website that are putting visitors off.

Of course the longer you keep visitors interested in your website, the more likely they are to develop a desire for your product or service, turning them into customers. Our Web Analytics solution tells you how long visitors are staying, and what pages are holding their interest. By allowing you to measure what is working, you can go on to develop more relevant and effective content, ultimately increasing sales.

Remember the 80-20 rule. 80% of your sales are likely to come from 20% of your customers. This 20% will be the people who buy from you a second and a third time and so on. It is easier to make more sales out of your current customers than new ones. Which means that your website has to have features that keep your customers coming back. Our Web Analytics solution lets you know what features or content is making customers return or not by providing information on who makes return visits to your website, how often they return, what specific times do return, and to what section of your website they return to. Again, by allowing you to measure what's working, you have the information you need to make your content and features more effective.

Another reason for a poor conversion rate may be due to prospects not completing a purchase or abandoning shopping carts because of poorly designed check out processes. A key strength of our Web Analytics solution is that it will pinpoint precisely where a potential customer left your website before completing a purchase. If a lot of prospects drop out of the sales process at the same point, then it is clear there is something wrong with that particular page, there may be a problem with the design, the layout could be causing confusion. With the information provided by our Web Analytics solution, you know where to make changes to correct the problem quickly.

Our Web Analytics solution can identify where visitors come from before they arrive at your website, giving you the power to precisely measure the response of promotional campaigns, press releases and affiliate/partner/banner programs, allowing you to make them more effective. Also, you can identify common paths visited through your website, highlighting any unique cross-selling opportunities that may have otherwise been overlooked.

Also, since our Web Analytics solution can identify who your visitors are, you can turn them into sales leads. Since these visitors have been looking at your website they are already interested in your type of services, so by following them up with emails or letters, you are in a good position to make a sale.

These are just a few examples but of course there are many other ways in which our Web Analytics solution can help increase sales from your website, such as providing information on how to increase customer satisfaction, the number of pages visitors view, subscriptions, customer loyalty, and how to target quality visitors. The point here is to highlight the fact that Web Analytics is a very powerful tool for maximising the business potential of your website, a tool you seriously cannot afford to neglect if you wish your business to have a successful online presence, no matter what the size of your business.

In addition to helping you increase sales and improve your business, our Web Analytics solution provides information that can be used to diagnose website and web server problems. You'll be alerted to any broken links or server errors that your visitors may experience, and you'll also be informed of periods of peak activity so you can avoid bandwidth blackouts when demand outstrips capacity.

Every visitor to your website leaves a trail behind. The web server that hosts your website tracks their every action in a log file, and at the end of every day, this log file contains valuable information about every visitor to your website. However, there is a big problem with log files, all this valuable information is buried in cryptic lines of text. It's practically impossible to perform any manual analysis, and doing so gathers very little usable information.

That's where analytic tools come in. Analytic tools process this raw data into structured information in the form of reports and graphs, and there are many log analytic tools around, often offered as optional services by web hosts. However most of these tools rarely perform anything more than the most basic analysis of the raw data, and as such, the information they provide, although perhaps very interesting and nice to look at, is of little or no value.

True Web Analytic tools, on the other hand, perform a far more advanced and sophisticated analysis of the log data. With a greater understanding of the inter-relationships between the data itself, true Web Analytic tools can extract further, more significant and valuable information from the log data.

Our Web Analytics solution employs the latest and most sophisticated analytical algorithms to extract information that can directly influence your bottom line.

Click here to visit our Web Analyitcs solution page. Click here to view a test sample of our Website Analysis Report.

Contact us now, and we'll be happy to arrange a no obligation, 1 month free trial of our Web Analytics solution. We will compile a Website Analysis report for you and update it weekly for an entire month, completely free of charge. If you do not want the service after the trial month period, you can simply walk away and it will not have cost you a single penny!